[DML] I want to start production of Deloreans again!!!
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[DML] I want to start production of Deloreans again!!!
- From: "Wilson Hitchings" <canon20dfan@xxxxxxxxx>
- Date: Thu, 02 Aug 2007 03:06:56 -0000
The thing that killed both the Bricklin and the Delorean was a severe
overestimation of how many cars they could make in the first year. Both
estimated ten times the number of cars rolling off the assembly lines
(and corresponding sales). Since they only made 1/10th the number of
cars they estimated, the overhead (fixed cost) had to be spread over
way less product, bankrupting the company. I think the design of the
Bricklin was very good, but all its safety designs were somewhat
negated by airbags. I also think gull-wing doors are better than
regular doors, needing only 12 inches of clearance to open fully.
I wonder if someone could re-start the Delorean product line with
lessons learned: 1) use Toyota engines like the Lotus Elise; 2) use
regular steel/paint exterior (both the acrylic shell of the Bricklin
and the SS on the Delorean caused enormous production problems); 3)
build in an area (NOT Ireland and NOT Canada) that has experience with
car building, 4) whatever the estimates are for production, cut by 4/5
to allow for first-run errors, corrections and problems. Whatcha think?
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