How much to do it all a second time around?
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How much to do it all a second time around?



If I remember correctly, way back when, JZ decided on a figure of around $110 million to setup and get DMC successfully underway.



Now let's say you are a billionaire with a soft spot for the car and the ideal. How much would you estimate it would take in 2004 to build the factory, redesign the car - I'd suggest very minor styling updates for the exterior; interior could do with a complete overhaul - start construction, get dealers in place and have some advertising dollars left over. I'm thinking it wouldn't be less than one billion in today's market.



Fair estimate? I know if I had a billion or so to spare, I'd give it awhirl. ;) 




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