[DML] Re: Lockzilla or WingsAloft???

[tobyp@xxxxxxxxxxxx]

Robert - You are correct when you talk about "brand name recognition" 
and using terms that people have grown to associate with certain 
products and product lines.  The vast majority of DeLorean owners who 
have been paying attention at all associate the term "door launchers" 
with a device that allows for remote door opening.  I don't know who 
first coined that term, but Mr. Zilla has assumed possession of it 
and anything that sounds like it.  He made his position known to us 
in a very firm fashion through direct communications (I'll let you 
fill in the blanks).  When these communications transpired, we (DPNW) 
were just getting started, and did not want to create a problem with 
an established icon of the DeLorean community.  Thus, we brainstormed 
a new name for a line of related products that would avoid any future 
entanglements (legal or otherwise), while conveying an image of the 
DeLorean doors swinging gracefully upwards and reaching for the open 
sky.  Our hope is that the name "Wings-A-Loft" will eventually become 
associated with an extensive line of quality products that people 
will be proud to install and enjoy in their stainless steeds.  Until 
the name "Wings-A-Loft" becomes ubiquitous, we will continue to 
expand the line with more safety and convenience add-ons, and hope 
that the marketplace responds with their support.  We are always open 
to suggestions on which direction the discerning DeLorean owners want 
to go with this type of product.  As an example, last night I 
completed the trial installation of a remote trunk opening subsystem 
in Winged1.  This will tie into many of the Wings-A-Loft controllers, 
and will also function with other brands of alarm systems and keyless 
entry systems (including LockZilla 2) to open the luggage compartment 
with the remote, as long as there is a spare channel to use for this 
purpose.  I worked up a very clean installation that functions 
beautifully (no drilling or permanent modifications at all).  The kit 
will be available as soon as I can build sufficient quantities of the 
brackets.  There are several other items along these lines in the 
works.  As always, we want to thank you all for your continued 
support and feedback.

Toby Peterson  VIN 2248 "Winged1"
DeLorean Parts Northwest, LLC
www.delorean-parts.com

--- In dmcnews@xxxxxxxxxxxxxxx, "therealdmcvegas" <dmcvegas@xxxx> 
wrote:
<snip> 
> I like the "Wings-A-Loft"
> product, but I'd bet interest, and sales would increase if people
> started refering to them to something else, like "Toby Launchers", 
or something of the like. Build upon that past reputation, and turn it
> into a sales pitch.
<snip>








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