Re: [DML] DMCH to build Pontiac Solstice?

[Jake Kamphoefner <jakekamp@xxxxxxx>]

I agree with Mike.  For DMC to maintain that operation, it would cost a lot more money than remaking a handful no-longer-available DeLorean parts.

Don't get me wrong, I like the Solstice for what it's good at (cruising short distances, and looking good).  It's a fun little car to drive.  But it's not exactly a best seller mainly due to impracticality.  Then again, it would be cool to see the DMC logo on a car again.

With the dozens of articles I see onlineevery day, how many hits do you think this generated on www.delorean.com?  How much did this advertising cost?  I think James is superbly good at his job...

Jake Kamphoefner
1063




________________________________
From: "mike.griese@xxxxxxxxxxxxxxxx" <mike.griese@xxxxxxxxxxxxxxxx>
To: dmcnews@xxxxxxxxxxxxxxx
Sent: Friday, October 9, 2009 12:53:28 PM
Subject: Re: [DML] DMCH to build Pontiac Solstice?

  
Taking on the Solstice would be the fast route to bankruptcy for DMC.  Most cars built by auto companies are not entirely in-house designs.  Interiors and HVAC systems come from Johnson Controls or similar outfit, electronics from Delco or Visteon, drivetrains would have to be sourced from somewhere, the factory may only be an assembly site - no body stamping or injection molding facilities would mean buying in parts from somewhere else.  Then there are the issues with a dealer network, advertising, financing, warranty support (who covers warranty work for existing cars?), future development, change management, information technology, worldwide compliance, labor relations, and on and on.  Plus, who is going to want to buy one of these once they have been cut loose from GM?  You can't assume that the current sales rate would be maintained or that the current dealers would stay on board, since Saturn is closing down and Pontiac is disappearing as a marque.

--
Mike

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