I totally agree with you. It's marketing that has certainly established the 'Zilla line of products, and created such a loyal demographic. And I also agree that they are not nessisary fixes. Like I said, they help to point out the weak spots of the car by addressing them, but they certainly are not as you said, "...what it takes to keep these cars functioning." Fan Fail jumper (FanZilla), Door Lock Module (LockZilla), & Tank Sending Unit (TankZilla). No, you don't need to have a 'Zilla specific product to rectify any of these issues. But like I say, they are quickly identified as solutions, because of their names, that are in turn associated with a positive product line. Another great example of this are "Toby TABs". If I tell people that I installed a new set of improved Trailing Arm Bolts, they somewhat know what I'm talking about. But if I tell them that I've installed a set of "Toby TABs" on my car, then they identify with exactly what I am talking about, AND they they are impressed. With the mention of this brand name product, they associate with the issue the product is meant to address, the piece of mind that I now have, and their desire to also follow suit with their own purchase and installation of said product. When you've got a catchy name that's easy to remember, and say, the advertising builds even quicker. Toby Tabs have the same recognition as 'Zilla products, and can both build upon that recognition, to further endorse products that will later be added to that line. Sure, there may not be "100% proven" when released, but that name association alread builds trust in the product, based upon past reputation, and recognition. I plan on eventually installing a DPNW door launcher kit, as my experience with solenoids has not been a pleasant one. Plus, the products that you (now DPNW) offerd I really like, as you had ALLOT of improved parts, and performance parts that no one else offers (I just never got the chance to order these from you in the past, because I hadn't reached that stage yet). And your door laucher systems are no exception, as they can even roll down windows, and remote start. But I gotta tell you one thing. IMO, if there was a common product line associtated with these products, word would have traveled faster than you could have believed. I like the "Wings-A-Loft" product, but I'd bet interest, and sales would increase if people started refering to them to something else, like "Toby Launchers", or something of the like. Build upon that past reputation, and turn it into a sales pitch. Yeah, you may not agree with the logic, and it may be a little disturbing to you. But it works. Remember, even if there are alternative products out there, like the improved TABs that John Hervy also offers, that kind of marketing can play a big role. -Robert vin 6585 "X" --- In dmcnews@xxxxxxxxxxxxxxx, "darryl" <darryl@xxxx> wrote <SNIP> > Now Robert, your statement is a little disturbing: "Aside from function, use of specificly branded products helps to further one's pride in one's own vehicle." That sounds like an advertiser's dream - pay more for Nike because they spend millions on advertising, whether or not it's a better product. I'm having trouble with that one. Some of us just don't buy into that logic. Maybe I am getting old, but I just don't think that way - I use what works best, regardless of "name branding" But I have to agree, when I heard folks talking about all the Zilla products they had installed, my thoughts were more toward the power of advertising and image than "that's what it takes to keep these cars functioning". They are great products if you really do need them. But they aren't a requirement - I had 7 cars over an 18 year period without once needing any of them. To address comments privately to the moderating team, please address: moderators@xxxxxxxxxxx For more info on the list, tech articles, cars for sale see www.dmcnews.com To search the archives or view files, log in at http://groups.yahoo.com/group/dmcnews Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/dmcnews/ <*> To unsubscribe from this group, send an email to: dmcnews-unsubscribe@xxxxxxxxxxxxxxx <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/