Greetings all, I just got back from a trip to Louisville, KY this past weekend and wanted to mention this. On American Airlines, you get a complimentary magazine. This month a feature article was published about marketing and branding. It's an interesting read. To summarize, the only real mention was the following: "[Brands..] What makes them durable, or ready to shatter at the first sign of trouble? Think Coke versus, say, DeLorean. " The magazine cover story this month is about Tom Cruise. I snagged a few off the airplane in case some of you would like to read it. If you are interested, email me off-list. It'll be way cheaper than trying to get a plane ticket! -Jeff Chabotte Norwich, CT http://www.7blade.com To address comments privately to the moderating team, please address: moderators@xxxxxxxxxxx For more info on the list, tech articles, cars for sale see www.dmcnews.com To search the archives or view files, log in at http://groups.yahoo.com/group/dmcnews Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/dmcnews/ <*> To unsubscribe from this group, send an email to: dmcnews-unsubscribe@xxxxxxxxxxxxxxx <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/