[DML] WAS Re: REBUILD OF STEERING RACK Now Tecnology

["David Teitelbaum" <jtrealty@xxxxxxxxxxxxx>]

Bill you seem to have forgotten the time period the car was offered in. There was an economic recession not unlike the period we are in right now. For a new car to be introduced at a time like this it is not a surprise that the company was financially shaky. Add to that the games the British government played with the loans and the demise of DMC had less to do with the car itself but the financial health of the company. With all of the quality problems and the delay to market in the end they didn't sell well because of the general economic climate in the early '80's. As far as technology goes the Delorean was not all that much better OR WORSE than most offerings on the market. It was meant to appeal to a small segment of the market with disposable income (a small 2 seat car has limited utility) with unique styling. A big part of the problem was the British government insisting on hiring more workers and ramping up production as sales dropped. If they renegotiated the loan conditions to something that was more reasonable considering the economic conditions they *could* have kept the company going and maybe survived.
 In Life, Timing is EVERYTHING!
David Teitelbaum
vin 10757


- 
> Two come immediately to mind:
> - Transverse engine front wheel drive
> - Electronically controlled fuel injection
> I shun both in my own personal transportation decisions.
> 
> General consensus on the List seems to be that DMC cleverly repackaged off the shelf components into an "affordable" amalgam. Please.... If the car had really been so clever or even affordable, DMC might have actually managed to sell a few more of them.
> 
> Remember that this little car was a sales fiasco. DMC did not fail due to nefariousness or conspiracy -- it simply built an overpriced (and unvetted) product that too few consumers wanted. If that isn't a recipe for business failure, I don't know what is. And I don't blame the British government one bit for finally coming to its senses and refusing to pump any more money into the dying venture. Unsold cars were piling up everywhere. Every day that the factory cranked out more merely exacerbated the problem. Just imagine if the government had kept the assembly lines open one or two years longer -- we'd be up to our eyeballs in little silver cars and the British government would be bankrupt. 
> 
> I sometimes think that DeLorean owners are so blinded by their obsession with these little cars that they lose perspective altogether. If the automobile buying public had been even fractionally as impressed with the product, DMC would have been able to sell more of them.
> 
> Don't get me wrong -- I love my little silver car to death. I drive it everywhere, including through tornadoes and hail and over curbs. But it truly is an overpriced plastic POS.
> 
> Bill Robertson
> #5939
>




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