Re: [DML] How much to do it all a second time around?
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Re: [DML] How much to do it all a second time around?
- From: Soma576@xxxx
- Date: Sun, 11 Jan 2004 09:55:34 EST
In a message dated 1/10/04 10:03:47 AM Central Standard Time,
chinatown_film@xxxx writes:
If I remember correctly, way back when, JZ decided on a figure of around $110
million to setup and get DMC successfully underway.
<<<<
According to many analysts (as cited in the many books on the subject such as
Dream Maker and Hard Driving), JZD should have had $250 million, eliminated a
top-heavy corporate structure, and set his sights a little lower, perhaps to
10000 cars per year. It would have helped if he could have seperated the
DMC-12 from the DMC-24 (maybe even the DMC-80) and gotten sedan prototyping done
sometime in late 1981. instead, he focused on other things such as the Logan
snowgrooming outfit, fashion accessories, buying out Chrysler, high-tech
unproven engines, etc. In my opinion, he just didn't focus on the car - instead he
focused on the DMC conglomerate.
Andy
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