[DML] New Interior Design

[Josh Haldeman <jhaldeman@xxxxxxxx>]

Hi James,

I was interested in knowing more about the philosophy behind choosing 
the specific design and layout of the interior.

Although the new design is visually appealing, it seems to me that, just 
like the original interior, it lacks that DeLorean branding that is so 
strong on the outside of the car.  As a product designer, everyday I 
have to consider how to develop new commercial products that retain the 
same identity of products that have been produced by that company in the 
past.  That branding can be accomplished through shapes, parting line 
locations, patterns, colors, textures and materials.  Like I said, this 
design is visually appealing, but if it didn't have a DMC logo on the 
steering wheel hub and gauges, I would guess that I was in an Audi.

I still like it...it's far better than what John and Giugiaro came up 
with for the production car...but considerations could be made to have 
it match the original timeless styling of the outside of the car, rather 
than just create a "snapshot" of everything that's popular and appealing 
in 2004...unless of course, that was what you were going for.

Just my professional opinion.  I'm paid to be this critical with my 
company, and I would want you to expect no less from me here.

-Josh



James wrote:

>
>The latest issue was mailed late last week and should have hit all the
>US mailboxes by now. International subscribers should see it sometime
>next week. This is the issue that covers the new interior of the show
>car with all the "in progress" pictures. I'd welcome comments from
>anyone who wishes to email or post about it.
>
>James





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