RE: [DMCForum] "Live The Dream" used in new ad

["timnagin" <timnagin@xxxxxxxxxxxxxx>]

Cool.  I wonder who did the art work.

Greg


-----Original Message-----
From: DMCForum@xxxxxxxxxxxxxxx [mailto:DMCForum@xxxxxxxxxxxxxxx] On Behalf
Of Dan Harris
Sent: Monday, February 13, 2006 9:59 PM
To: DMCForum@xxxxxxxxxxxxxxx
Subject: [DMCForum] "Live The Dream" used in new ad

I noticed something interesting in the sunday newspaper coupon insert 
section this weekend.  An ad for Tylenol that uses (reuses?) the 
old "Live The Dream" slogan that JZD originated for the original 
Delorean ads.  I'm sure it's no coincidence either, perhaps an "homage" 
by a closet Delorean fan in their ad agency, as the stylized typeface 
used on the words "Live" and "Dream" are clearly meant to look like 
brushed stainless.  And it's in an automotive-related context as well.  
I guess the "ownership" of the old slogan must be a fuzzy enough issue 
that they can use it with impunity.  Anyway, I've scanned the ad and 
uploaded it to the dmcforum Yahoo Groups files area for anyone who 
wants a look at it.

Dan Harris - VIN# 1662 - FL Tag# MY 81DMC

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