[DMCForum] Re: Back to SUV!

["therealdmcvegas" <dmcvegas@xxxxxxx>]

True dat.

Although it's still funny to see older, bondo covered GMC pickups 
running around town with Escalade & SXT front clips bolted to them!

-Robert



--- In DMCForum@xxxxxxxxxxxxxxx, "timnagin" <timnagin@xxxx> wrote:
> The key word there is "estimates".  I will let you in on a little 
secret, if
> you didn't know this already.  Having worked for a major parts 
supplier to
> the automakers, I can tell you a thing or three about the profits.
> 
> The cheaper the car, the lower the profits and the more expensive 
the
> higher.  On some vehicles that are just badge engineered, like the 
Suburban
> becoming a Cadillac Escalade, the parts required to create the 
Escalade can
> sometimes be made cheaper than the Suburban counterpart.  So, the 
profits go
> up greatly when this happened as you are paying for a "better" 
vehicle that
> could actually cost less to build.
> 
> To say this only applies to SUV's is not true.  This is a general 
rule of
> thumb across any platform and yes, even non-SUV's.  Sure, the sales 
person
> will tell you it's on a different platform but it ain't so.  So 
like I said,
> there is nothing inherently BAD about an SUV; it's just different.
> Perception is an entirely different animal, all together. :)
> 
> Greg
> 
> 
> 
> -----Original Message-----
> From: Marc Levy [mailto:malevy_nj@xxxx]
> Sent: Monday, April 11, 2005 9:48 AM
> To: DMCForum@xxxxxxxxxxxxxxx
> Subject: RE: [DMCForum] Back to SUV!
> 
> 
> 
> "J.D. Power and Associates estimates that SUVs now
> account for 15 percent of sales (rising every year),
> but they yeild a whopping 60 percent of industry
> profits! "
> 
> It may be even MORE than double!
> 
> --- timnagin <timnagin@xxxx> wrote:
> 
> > In regards to the farmer and the auto manufacturers,
> > you would be hard
> > pressed to prove SUV's double their profit.
> >
> > Greg

---

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