RE: [DML] Re: DMCH's "deloreans" magazine

["Videobob Moseley" <videobob@xxxxxxxxxxx>]

Are you planning to increase the content of the magazine or will it continue 
to be a small
catalog filled with your full page ads that I have to pay for?
No offense James, but DMCH's magazine is biased in favor of DMCH's 
merchandise
and ignores all the other vendors.

Now, I don't think that there is anything wrong with that except I feel
that is should be sent out as a complimentary catalog and not represented
as a magazine when it really doesn't have any content other than the
mentioning of your own products.
Again, nothing wrong with that, but that is catalog and not an enthusiast
magazine which is what you are trying to represent as the views in
the magazine are somewhat one sided and never offer alternatives.
It is also the most expensive as compared to all the other similar 
magazines.

I think it has great potential but there needs to be more incentive.
Maybe some coupons, discounts, etc...
I look forward to seeing what new changes you have made since
I have a subscription.
No offense or hard feelings.
- VB


>From: "James" <james@xxxxxxxxxx>
>Reply-To: dmcnews@xxxxxxxxxxxxxxx
>To: dmcnews@xxxxxxxxxxxxxxx
>Subject: [DML] Re: DMCH's "deloreans" magazine
>Date: Wed, 25 May 2005 20:18:59 -0000
>
>Joshieloo -
>
>Yeah, this issue was a challenge. We hired a new designer, and this
>was the first issue she completed on her own, and it was a bit of a
>learning process for her. Then, in March, JZD passed away, and meant
>that some things had to be re-arranged in the magazine and the cover
>changed.
>
>Unlike Gullwing and the DCS magazine, which are printed on a laser
>printer, the quantities that we print in pretty much necessitate that
>we print on a real printing press. Far higher quality, but requires a
>bit more preparation to get ready for press, and when something
>changes, it usually means more than just what changes has to change.
>
>We sent the files to the printer last week, and they had a problem
>with the ink saturation on some of the pages,so I sent it back for
>re-print. This issue, with the JZD cover photo and content, even if it
>was late, I wanted to make sure it looked as good as it could. I kept
>a handful of the bad ones here at the office, and dropped one in the
>mail to you today. You'll still get another of the new ones, I expect
>to have them and mail them Tuesday (after Memorial Day) next week.
>
>I don't think questioning our "passion" was called for, but I can
>understand I share your frustration. As the editor of "deloreans", if
>you have any questions about the publication, I encourage you to call
>or email me directly and I am happy to talk to you it and welcome your
>ideas.
>
>James Espey
>james (at) delorean.com
>DMC (Texas)
>800/872-3621
>http://www.delorean.com
>
>
>
>
>
>
>
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>






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