It is basically an advertisment piece or news letter and I have seen news letter much thicker than that. My CPA sends news letter out every quarter to keep in touch with customers and hopefully customers will remember him in April (tax time) and so does the realator who sold me the house. Many other professionals use news letter as a marketing tool to keep in touch with their customers and keep them up to date on the latest news and developments in their field. I view the so call DeLoreans magazine in the same light as news letter and see no reason for a subscription, especially a $36 one. I am saving my premier issue along with my other DeLorean collectibles. Just my 2 cents. Bill K