Also, like I said, the watch is a test to see the interest in dmc2 and get funds for dmc2. If it doesn't sell theres a much higher chance of no dmc2 coming out. Read the quote from deloreantime.com: The watch is going to be the launching pad for John's newest endeavor, the DMC2, a totally new automobile . By the way the guy who made the watch idea certainly is brilliant. If you go to this page: http://www.deloreantime.com/announce.htm You can see the salesman technique they are using easily, they make some comments that turn me way away from the watch like: These timepieces will be specially made for a few of DeLorean's most loyal enthusiasts. And: . While not for everyone, at $3,495 this timepiece is designed for serious collectors and DeLorean enthusiasts. They imply that to be a loyal delorean fan you are going to buy the watch. The technique they use is an old classic status technique, pretending that by getting the watch you are in a special group and are better than other people, which makes me sick.